Werner Co. Introduces a New Fire Escape Ladder Designed to Revolutionize Home Safety

GREENVILLE, Pa., Nov. 19 /PRNewswire/ -- Werner Ladder, America's most trusted name in ladders, is pleased to announce the introduction of the new Werner Fire Escape Ladder. The Werner Fire Escape Ladder helps consumers safely escape faster than the other ladders on the market. A compact, permanent escape ladder, recessed into the interior wall space beneath a second or third story window, the Werner Fire Escape Ladder is always there and always ready in case of an emergency. It is designed with safety in mind, easy to use features, and at a price that is significantly more affordable than other similar products on the market.

One of the biggest benefits of the Werner Fire Escape Ladder is the ability to repack and reuse the ladder for escape drills. Also, it can support up to 1,500 lbs. allowing multiple family members to escape a fire at the same time, and firefighters in full gear to perform rescues when seconds count. "Werner Ladder has always been committed to safety both on the job and in the home, and we're proud to make this fire escape ladder accessible to consumers and their families everywhere," says Chris Filardi, Senior VP of Marketing for Werner Ladder.

As a part of the new product launch, Werner has developed a new microsite, www.wernerfireescapeladder.com, which is dedicated to providing consumers with information about fire safety and the Werner Fire Escape Ladder. It includes informational and installation videos, as well the 30-Second Fire Escape Challenge so consumers can see for themselves that when seconds count, Werner will help them get their family to safety faster.

The Werner Fire Escape Ladder is being manufactured by Werner through an exclusive license and distribution agreement with PEARL Protected®. It will be exclusively available online in limited quantities at select retailers at an introductory price of $99 for a 2 story model, and $139 for a 3 story model. A full scale launch at retail locations is planned for 2010.